FD&C Red #40.
A soluble water based liquid colorant approved for use in food, drugs, and cosmetics.
A reddish-orange color. Clear mediums remain clear with FD&C water based colorants, opaque bases become more pastel.
Recommended useage is about 3 to 5 drops per pound, depending on color shade desired.
Allura red is known to be stable under varying pH conditions and light.
Recommended for bath and body applications such as melt and pour soap bases, lotion making, bath salts, etc. Not recommended in oil based products or candles. Individual testing recommended in cold process and hot process soap making.